KOCHI-JIN is the people living in this characteristic Prefecture, KOCHI, who are generally cheerful, energetic and known for their generosity. They have a deep love of their prefecture. Ask almost anyone what they like about Kochi and their reply could go on forever. This brochure introduces you to the world of Kochi, its history, culture, nature and food. We hope you find it useful as you travel around and find out for yourself what makes Kochi so special.